020 7608205 / 0794 589700 info@opticom.co.ke
  • About Us
    • CCTV/ Video Surveillance
          • CCTV/Video Surveillance

            CCTV surveillance solutions can help reduce crime and provide valuable insight and documentation for businesses.

    • Access Control
          • Access Control

            Access control is a tool by which you can maintain security of your premises locally or remotely.

    • Time & Attendance
          • Time & Attendance

            Effective time management systems are frameworks and techniques designed to help people manage their time better

    • Physical Security
          • Physical Security

            An electric fence is a powerful perimeter intruder detection system which can be attached to an existing perimeter fence or wall.

    • Alarm & Detection
          • Alarm & Detection

            Installing reliable alarm detection solutions is the easiest way for businesses to help prevent break-ins.

    • Preventing Fire
          • Preventing Fire

            The goal of fire prevention is to ensure the relevant personnel such as family members and staffs are adequately educated

    • Detecting Fire
          • Detecting Fire

            Whilst the main focus of your fire protection strategy should be to prevent fire, should a fire accidentally break out

    • Containing Fire
          • Containing Fire

            This involves reducing the heat output of a fire, reducing the area over which the fire exists or suppressing or extinguishing the fire.

    • Escaping Fire
          • Escaping Fire

            No fire safety strategy is complete without the final part of the plan – escaping fire safely.

    • Building Management
          • Building Management

            Building Management Services(BMS) provide a single sea for monitoring and control

    • Small Medium Businesses
          • Small Medium Businesses

            Opticom has a proven track record of working with small and medium sized businesses.

    • Multi-Site Operations
          • Multi-site Operations

            Multi-site organisations face additional challenges in protecting their employees, customers, premises and assets from the threat of fire and theft.

    • Major Projects
          • Major Projects

            In today’s fast-moving world, one of the most important aspects in safeguarding national or corporate security is information.

    • Smart Construction
          • Smart Construction

            Crime Prevention Through Environmental Design (CPTED) is based on the principle that proper design and effective use of buildings and public spaces

    • Finance Solutions
          • Financial Solutions

            A financial institution’s reputation and profitability are based on how well it proves to customers that it is serious about protecting their assets and investments.

    • Educational Institutions
          • Educational Institutions

            When enrolling a child into school, one of the frequent concerns for parents is usually how safe the institution is.

  • Resources
  • Contact

Sooner or later the time comes when your corporate identity is no longer up to scratch. Recognizing when this is the case is difficult, but in the life of a business various moments arise that lend themselves very well to a change, or even necessitate one.
On average, organisations and brands change their corporate identities once every seven to ten years. Being in the Kenyan market 8 years was a slight indication, a re-brand is more than restyling logos, color palettes and visual language the motivation behind a re-branding project is often a combination of several factors and the Opticom family would like to share what those reasons were.

The norm has been for companies to re-brand when things go sideways. This is reactive re-branding. Then there is proactive re-branding, just as Opticom is proactive in security matters, so was our re-brand a proactive one. Pro-activity seems to sit well with this family, seeing as our parent company Optimum Security also went through a complete restructure and re-branding the same time this year.

Was it a brave move? Yes, because employees and consumers can reject a re-brand, it can be risky but with over 23 years experience in the same industry our CEO made the call, and we are already reaping the fruits.
Behind this call was predicted growth and when a company is preparing for expected growth, it might re-brand products and services into a consolidated brand. This is often done for consistency and also happens when a company simply needs to create a greater sense of brand unity across its business. Opticom has been known in the fire and CCTV markets and unifying these brands through the monitoring arm Optiwatch has yielded fruit.
As we were entering into the new line of business in monitoring although cohesive to the existing brand identity, the re-branding again came into play to launch this, seeing as the discreet nature of our service isn’t one to shout about.

Remember when Apple was known as Apple Computer? As the company evolved into new lines of business beyond computers, the original brand name was too restrictive. With a simple snip to the ancillary word in the brand name in 2002, which most people didn’t use anymore, the brand was ready for new growth and opportunities.

We are ready for new growth opportunities beyond fire and CCTV installations; we monitor all our installations in real time. This is the point technology is at in 2016. Technology never sleeps, we are keeping up with the fast pace to introduce new services that will deliver safe communities for all.

Re-branding your business can be a daunting task to undertake. It is, however, a rewarding process that will deliver significant commercial benefits. Re-branding can breathe new life into your business or product, but it has to be actioned with a focus on strategy, a clearly understood process, creative vision & thought, and most of all for the right reasons.

Protecting your world

25 Years of History

Opticom (K) Limited has roots dating back to the 1990s when the parent company, Optimum Group…

Read More

Free Site Survey

We provide a range of security services to support your business needs. We are offering local companies…

Read More

Expert Services

Opticom is one of the UK's best known providers of fire safety and security for businesses and…

Read More

Occupational Health & Safety

The workplace is one of the places where people spend most of their time…

Read More

We are here to help

Speak to our team of experts today
Get in touch